(Source: Oracle Italia Srl) To help marketers deliver a more consistent customer experience across paid, owned and earned media, Oracle has introduced a series of new innovations within the Oracle Marketing Cloud. The new innovations enable marketers to orchestrate relevant mobile interactions for consumers and salespeople, clearly attribute revenue to marketing activities and optimize the experience for individual customers. Marketers must adopt and embrace digital technologies in order to meet the skyrocketing expectations of digitally-savvy customers. For many marketers, this will require rethinking existing processes, as according to Forrester Research, more than three-quarters of...
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