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The future of sport on TV isn't on TV

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Tuning into sports is a near-ritualistic experience. You rush for the big screen, turn it on to a TV channel and get hit with the pre-game chatter of commentators and pitches from major advertisers. Broadcasters are getting into streaming, pay TV companies are getting into broadband and telcos are getting into content so everyone is converging into the middle. Cricket Australia's Ben Armarfio But in the next few years a subtle shift will sneak into your living room. Rather than start with irrelevant noise, you'll hit a calm landing page on the TV or tablet computer tiled with apps for your favourite sporting codes. This change means much more than a few seconds of added...

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