(Source: Channel Four Television Corporation) Channel 4 today announced the launch of the Premium Video Ad Xchange (PVX) which gives all advertisers the opportunity to programmatically buy demographic audiences on All 4 across every device and platform* from early next year. Following the success of Channel 4's first-party data-led targeted ad products on mobile devices and PCs now representing 30% of total digital advertising revenues, the Premium Video Ad Xchange offers a new way of trading All 4 advertising inventory on the big as well as the small screen. For the first time advertisers will additionally be able to buy demographic audiences at a household level for viewers who watch All...
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