The way viewers are watching TV is rapidly evolving. Every year, more viewers are ditching their expensive pay-TV subscriptions and opting instead for subscription video on-demand (SVOD) services like Netflix, Hulu, and Amazon Video, as well as premium services from HBO and Showtime. Rising demand for SVOD services, which allow viewers to stream the programming they want anywhere, has led many to question what the future of video entertainment looks like — and whether traditional pay-TV has a place. In a new report from BI Intelligence, we examine how the growth of SVOD services is coming at the expense of the pay-TV industry. We analyze the state of the pay-TV...
↧